Current Job Openings:
Part-Time Marketing Specialist
Reports to: Marketing Director and Executive Director
Hours: Part-time (20 hours/week)
Pay rate: commensurate with experience; includes benefits.
Close date: EOB February 4th, 2015
The Marketing Specialist for the Huron River Watershed Council (HRWC) is primarily responsible for the successful planning and implementation of environmental education and outreach programming that supports several distinct but related projects across the organization. Projects are generally focused on reducing stormwater runoff and other impacts to the Huron River system and include the objectives of raising awareness of watershed and water quality issues among targeted populations and changing attitudes and behaviors in order to reduce nonpoint source pollution.
The Marketing Specialist is familiar with the principals of behavior change marketing and employs the use of a variety of creative strategies and techniques to achieve measurable results. He or she works closely with HRWC project and marketing staff, grant administrators and external partners and vendors such as government contacts, other environmental nonprofits or consultants, and graphic design, print and mail contractors to develop outreach programming and produce and distribute materials.
The Marketing Specialist also works collaboratively with HRWC marketing and development staff to market the organization’s events, represent HRWC at public events, develop internal procedures and implement communications strategies that support organizational objectives.
Responsibilities include, but are not limited to:
- Developing and recommending marketing strategies that support project objectives and that use methods (including quantitative and qualitative research) for measuring project effectiveness and change in target audience awareness, attitudes and behavior
- Developing and working within budgets and timelines for the completion of projects
- Producing print, digital and other educational content through copywriting and print and digital graphic design that incorporates HRWC branding and leverages content across projects and the organization
- Hiring and supervising contractors to help produce and distribute materials
- Liaising between project staff and partners to facilitate decision-making
- Identifying and supervising HRWC volunteers and interns to complete project tasks and tracking their work in our Salesforce supporter database
- Participating in HRWC’s staff committee to strategize and coordinate organizational communications efforts especially with regard to the use of social media and other digital media channels
- Representing HRWC at public events and outdoor festivals primarily during the spring and summer seasons, some public speaking involved
Proficiencies and Qualifications
- Bachelor’s degree and 5 years related experience
- Experience in marketing including qualitative and quantitative research methods
- Creative approach to marketing, communications or education and outreach
- Ability to pick up and run with existing projects that already have scope, timeline and budget
- Experience designing, writing, editing and proofreading materials
- Experience in strategizing, planning, writing and posting content for social media
- Proficiency in Microsoft Office, blogging (Word Press), some design (Adobe’s Creative Suite), social media marketing tools (Facebook and Twitter) and third party email marketing tools (Vertical Response)
- Excellent verbal and written communications skills
- Ability to organize and prioritize work
- Ability to work independently and on a team, relating well to people
- Demonstrated passion for the work and is committed and engaged
- Requires some travel within four-county area in southeastern Michigan
- Willingness to work evening or weekend hours
- Able to meet the demands of the work environment that includes indoor and outdoor locations in a variety of temperatures, light conditions, activity and noise levels
Huron River Watershed Council Background & Mission
The Huron River Watershed Council (HRWC) (www.hrwc.org), founded in 1965, is Michigan’s oldest regional river protection organization. HRWC is a coalition of Huron Valley residents, businesses and member governments and receives support from federal, state and private sources. HRWC promotes holistic watershed management to protect and restore the ecological integrity of the Huron River, its tributary streams, lakes, wetlands, groundwater, and surrounding landscape. Through hands-on education, advocacy, research and technical assistance HRWC seeks to inspire attitudes, behaviors, and economies that foster sound stewardship of local natural resources.
HRWC’s foundation is based on science with strong monitoring programs for water quality, stream flows, benthic macroinvertebrates and natural areas. From this foundation, HRWC’s eleven-person staff and corps of 450 volunteers identify opportunities, direct protection and restoration activities, and work with stakeholders to solve problems.
To apply, please send a cover letter, resume (2 pp max), and three references by
EOB Wednesday, February 4th, 2015 to:
Laura Rubin, Executive Director, Huron River Watershed Council
1100 N Main St, Suite 210
Ann Arbor, MI 48104
Electronic submissions are preferred: email@example.com
INTERVIEW CANDIDATES SHOULD BE PREPARED TO BRING EXAMPLES OF PAST WORK, PLUS WRITING SAMPLES.
HRWC regularly works with interns interested in getting work and field experience. Currently we have no paid internships. We will consider unpaid internships and will also work to secure fellowships and scholarships on a case-by-case basis.